Our long-term aim is to be the undisputed leader in global specialist recruitment. Along the way, we are focused on delivering well-diversified, profitable and cash-generative net fee growth.
We measure our progress in this respect, as well as against our areas of operational focus, using a series of KPIs.
Why we have chosen these KPIs
We have chosen a range of KPIs which are both financial and non-financial. They are focused on the overall Group financial performance, as well as changes we are making within the Group, such as the internationalisation of the business. As well as growth, we measure KPIs which illustrate the efficiency of our operations, such as the Conversion Rate and Cash Conversion.
As we work towards our aims, and the shape and size of our business, or our strategic priorities evolve, then our KPIs will evolve too.
Measured against our strategy
We clearly link each of our KPIs to our four strategic priorities, which is outlined in our strategy.
Strategic priority 1:
Materially increase and diversify group profits
Strategic priority 2:
Build critical mass and diversity across our global platform
Strategic priority 3:
Invest in people and technology, responding to change and build relationships
Strategic priority 4:
Generate and distribute meaningful cash returns