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Our Focused Strategy

Our Focused Strategy

Our vision is to build the leading recruitment and workforce solutions business globally. Contracting, Temp and Perm recruitment is our core expertise, and placing talented workers in roles to solve our client’s skills shortages is the heart of Hays.

Our strategy is based around our people. We believe in primarily hiring straight from university, and then provide colleagues with expert training to allow them to become specialists in their field, empowered by our culture.

We believe that the best people, focused on the best parts of the market, and enabled by highly efficient technology, support functions and back-offices, will deliver outstanding customer services for clients and candidates.

All our activity in the ‘Innovate, Digitise and Enable’ box is designed to power our core business. Everything we do is designed to make our people more productive and to be able to focus on value-added tasks, driving superior client and candidate experience.

Successfully delivering our strategy also increases our resilience as a business and delivers highly profitable growth through increased focus and enhanced operational rigour.

Our strategic framework
Our focused strategy consists of three key elements:

Our strategic framework

OUR FOCUSED STRATEGY
BUILDING ON MARKET LEADERSHIP

Our focused strategy is driven by our five strategic levers which inform key decision making.

Our strategy is designed to deliver greater resilience and highly profitable growth through increased focus and enhanced operational rigour.

Underpinned by a renewed focus on operational rigour

Underpinning our strategy is an increased focus on operational execution, which we are driving across the Group. We will improve medium-term consultant productivity in excess of inflation, with a greater focus on dynamic pricing, technology tools and data. We have also identified efficiencies from greater consistency of operating models globally, and we will better leverage our overhead costs.

Our key long-term focus is on growing consultant productivity at least in line with inflation, and increasing operating leverage to drive greater profitability through the cycle. Our medium-term Group conversion rate target is 22-25%.

Our ‘Golden Rule’ for all countries and each business line

Overall, we have implemented a ‘Golden Rule’ for all countries to execute our strategy. Operating profit growth must be greater than fee growth, which in turn must be greater than headcount growth through the cycle.

Profitable growth sits at the heart of our strategy. Each business line must have a credible plan to at least deliver our medium-term conversion rate target of 25% (before central costs).