Hays, the world's leading recruitment and workforce solutions specialist, found that over half of employers have seen in an increase in applications and one-third of jobseekers are applying for more jobs, through the use of generative AI.
Key findings:
- 51% of employers have seen an increase in job applications since AI tools became mainstream.
- 32% of jobseekers say they apply for more roles thanks to Gen AI.
- 48% of jobseekers report no change in their job search behaviour.
The emergence of mainstream Generative AI has not only changed the way people work, but also how they approach job applications. A poll conducted by Hays revealed that Gen AI is reshaping candidate behaviour, with a third applying for more roles.
This shift in behaviour highlights a growing divide in how individuals are adapting to AI tools. A third (32%) of respondents report an increase in the number of job applications submitted since the mass-adoption of AI. Nearly half (48%) say their personal habits remain unchanged. This suggests that while AI is boosting candidates’ job searches and making the process more efficient, others are more cautious or unaware of the potential benefits.
The data points to a transitional moment in the job market where digital fluency and openness to new tools could increasingly influence candidate competitiveness and visibility. Generative AI offers both opportunities and challenges in this evolving landscape. The innovation enables job seekers to streamline their application process by helping them craft tailored CVs and even simulate interview responses. This can boost confidence and efficiency, especially for those navigating competitive or unfamiliar industries.
However, there are concerns around authenticity, over-reliance on the technology, and the risk of producing generic or misleading content. Candidates who fail to personalise AI-generated materials may struggle to stand out, and employers may begin scrutinising applications more closely for signs of automation. The shift is also making it increasingly difficult for hiring managers to sift through high volumes of CVs and identify candidates with the right skills and potential. As AI becomes more embedded in recruitment, striking the right balance between tech-enabled support and genuine self-representation will be key.
Julia Cames, Interim Chief Marketing Officer at Hays comments:
“AI tools are lowering the barrier for many job seekers by making CV writing, cover letters and applications faster and more accessible. But the data shows we are still in a transitional phase, with nearly half of users yet to change their habits. Recruiters increasingly use automation to cut through volume and spot matches at speed, which means a CV needs to contain the right keywords that align with the job description. But once that first filter is passed, it is still the human element that shapes decisions.
“Generative AI can support efficiency and help overcome writer’s block, but it cannot replicate human nuance, passion or critical thinking. The technology should complement rather than replace your efforts. A well-crafted CV must reflect who you are, not just what you have done. As application volumes grow, maintaining clarity and connection becomes more important, and thoughtful guidance throughout the process can help ensure that individuality still shines through."