Almost one-third (32%) of employers say soft skills have the highest impact on the effectiveness of their organisation, meaning they could be the differentiator between a successful or failed job search.
According to the 2019/20 Hays Salary Guide, while more employers (53%) rate technical skills as having the highest impact, soft skills still carry a lot of weight in hiring decisions.
Of the almost 900 employers in New Zealand surveyed for the Hays Salary Guide, over two-thirds - or 67% - of those who intend to add permanent staff to their organisation this financial year want candidates with problem solving skills. Another 60% want strong communication skills and 51% want critical thinking skills.
“Technical skills aren’t all it takes to get a new job,” says Adam Shapley, Managing Director of Hays in New Zealand. “While technical capabilities ensure you can do a job, it’s soft skills that allow someone to share and discuss ideas, forge effective relationships with stakeholders, work with others to solve problems and accurately look at information to come to the best conclusion."
“It’s these soft skills that allow someone to function well in a workplace. They distinguish candidates who otherwise possess similar technical skills and so play a vital role in your job search and subsequent career progression.”
According to Hays, to prove your soft skills to potential employers you can:
- Gather proof: Take every opportunity in your current role to demonstrate your soft skills. This gives you quantifiable examples you can add to your CV and share in an interview to prove your abilities.
- Know your story: Your unique selling proposition (USP) positions you in the candidate market based on your personal strengths, skills, experience and value. Often candidates focus their USP on their technical skills, so make sure yours also spells out your soft skill strengths to show hiring managers the full value you could provide.
- Be aware of your brand: Your collective professional online activity, such as the blogs you write, your status updates, the people and organisations you follow and the content you like, personifies your ‘brand’. Hiring managers research you online so make your brand work for you by showcasing your soft as well as technical skills. For example, use social media to demonstrate exceptional written communication skills and ask others for LinkedIn endorsements for your soft skills.
- Use an interview to impress: In a job interview, build rapport with your interviewer, be aware of your body language and answer questions with confidence and clarity to demonstrate your communication skills.
- Be responsive after an interview: Following a job interview, respond quickly to emails and phone calls from your interviewer and be forthcoming in opening the lines of communication yourself, such as by reaching out via your recruiter to thank the hiring manager for their time and to reiterate your interest in the position.
The FY 2019/20 Hays Salary Guide is based on a survey of close to 900 employers in New Zealand, representing over 259,000 employees, in addition to a survey of over 250 New Zealanders.
Get your copy of the Hays Salary Guide by visiting www.hays.net.nz/salary-guide or contacting your local Hays office.