pivot

Press Releases

Huge demand for digital marketing professionals heralds recruitment boom in Singapore

24 January 2017

singapore

The rise and rise of digital marketing continues unabated this quarter driving up demand for talent to take on a range of roles in Singapore, according to recruitment experts Hays.

The latest Hays Quarterly Report for Singapore reveals companies are on the hunt for digital marketing operations talent, digital marketing managers, data analysts and digital content specialists.

“The level of digital marketing recruitment this quarter is expected to be huge after what was already a big year in 2016,” explains Lynne Roeder, Managing Director for Hays in Singapore.

“Digital marketing is one of Singapore’s most dynamic talent markets,” says Lynne. “There are so many trends to monitor and harness to help drive customer relationships, capture market share and ring up sales,” says Lynne.

“Native advertising may have been around for a while but it’s yet to hit its peak in terms of popularity and effectiveness. Mobile continues to be big and we are seeing video and apps play a bigger role in promoting products”.

“New social media players or just new ways for companies to use social to engage with customers continues is another key priority for many companies.”

“Having the right talent on board can mean the difference between being ahead of the curve or missing the boat,” says Lynne.

Other sales and marketing roles in demand in Singapore this quarter include a range of roles across the corporate communications sector and media relations departments with business analysts continuing to be one of the most highly sought after candidates.

We also expect to see an increase in regional sales manager roles this quarter as many more companies set up their regional headquarters in Singapore or make plans to move their regional HQ here.

To read the full Hays Quarterly Report, including candidate and employer trends and future issues, please visit https://www.hays.com.sg/report/index.htm

Follow Hays on LinkedIn - The #1 Recruiter on LinkedIn globally

Hays is located at Level 27, UOB Plaza 2, 80 Raffles Place, Singapore.

Hays, the world’s leading recruiting experts in qualified, professional and skilled people.

- Ends -
 

About Hays
Hays plc (the "Group") is a leading global professional recruiting group. The Group is the expert at recruiting qualified, professional and skilled people worldwide, being the market leader in the UK and Asia Pacific and one of the market leaders in Continental Europe and Latin America. The Group operates across the private and public sectors, dealing in permanent positions, contract roles and temporary assignments. As at 30 June 2016 the Group employed 9,214 staff operating from 252 offices in 33 countries across 20 specialisms. For the year ended 30 June 2016:

– the Group reported net fees of £810.3 million and operating profit (pre-exceptional items) of £181 million;
– the Group placed around 67,000 candidates into permanent jobs and around 220,000 people into temporary assignments;
– 22% of Group net fees were generated in Asia Pacific, 45% in Continental Europe & RoW (CERoW) and 33% in the United Kingdom & Ireland;
– the temporary placement business represented 58% of net fees and the permanent placement business represented 42% of net fees;
– Hays operates in the following countries: Australia, Austria, Belgium, Brazil, Canada, Colombia, Chile, China, the Czech Republic, Denmark, France, Germany, Hong Kong, Hungary, India, Ireland, Italy, Japan, Luxembourg, Malaysia, Mexico, the Netherlands, New Zealand, Poland, Portugal, Russia, Singapore, Spain, Sweden, Switzerland, UAE, the UK and the USA.