Hong Kong companies are looking to hire savvy digital customer experience managers this quarter to create data-led strategies to increase market share and profits, according to recruiting experts Hays.
The latest Hays Quarterly Report reveals many companies want to bring on digital marketing talent during the January to March quarter to craft and lead highly targeted campaigns to win new customers this year while extracting greater value from existing customers.
“Last year we saw many companies in Hong Kong across a number of sectors make significant investments in digital technology and customer data management systems and software,” explains Dean Stallard, Regional Director for Hays in Hong Kong.
“Our research shows that many of those companies are now looking to bring on the right talent to ensure a return on that investment,” says Dean.
“Successful candidates should not only be well-versed in all aspects of digital marketing and data analytics but they must also be able to harness these technologies to put forward fresh ideas to create new customer experiences and marketing strategies that result in increased revenue.”
“To win market share, companies know they must develop unique and targeted marketing campaigns based on quality data, which means having the right talent on board to mine that data effectively.”
Not surprisingly, the Hays Quarterly Report shows data analytics professionals and customer experience strategists are also in high recruitment demand this quarter.
“We expect significant further investment in digital marketing teams throughout the year as the pressure on companies to win and own the customer will be ever increasing but the competition for the best digital marketing candidates is already underway with strong recruitment demand this quarter,” says Dean.
To read the full Hays Quarterly Report, including candidate and employer trends and future issues, please visit https://www.hays.com.hk/report/index.htm
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About Hays
Hays plc (the "Group") is a leading global professional recruiting group. The Group is the expert at recruiting qualified, professional and skilled people worldwide, being the market leader in the UK and Asia Pacific and one of the market leaders in Continental Europe and Latin America. The Group operates across the private and public sectors, dealing in permanent positions, contract roles and temporary assignments. As at 30 June 2016 the Group employed 9,214 staff operating from 252 offices in 33 countries across 20 specialisms. For the year ended 30 June 2016:
– the Group reported net fees of £810.3 million and operating profit (pre-exceptional items) of £181 million;
– the Group placed around 67,000 candidates into permanent jobs and around 220,000 people into temporary assignments;
– 22% of Group net fees were generated in Asia Pacific, 45% in Continental Europe & RoW (CERoW) and 33% in the United Kingdom & Ireland;
– the temporary placement business represented 58% of net fees and the permanent placement business represented 42% of net fees;
– Hays operates in the following countries: Australia, Austria, Belgium, Brazil, Canada, Colombia, Chile, China, the Czech Republic, Denmark, France, Germany, Hong Kong, Hungary, India, Ireland, Italy, Japan, Luxembourg, Malaysia, Mexico, the Netherlands, New Zealand, Poland, Portugal, Russia, Singapore, Spain, Sweden, Switzerland, UAE, the UK and the USA.