Recruiting experts Hays has been named the top socially engaged global recruitment agency in Australia by LinkedIn.
LinkedIn measured social engagement based on three criteria: individual recruiter engagement with members, such as engaging members with conversation-worthy updates; agency engagement with external candidates, such as how many members view employee profiles; and target member content engagement, which covers the use of content marketing to connect and engage with members.
“At Hays, we put our audience at the heart of our strategy,” says Nick Deligiannis, Managing Director of Hays. “That’s helped make us one of the most followed and influential companies on the platform.
“We had a social content strategy before it was fashionable, turning our in-depth knowledge of the world of work into industry-leading content. We’ve provided a platform for our consultants to share their expertise more easily in the business communities in which they operate. And we’ve trained and inspired our teams to interact through LinkedIn.
“We’ve developed more than 260 LinkedIn Groups with 140,000 combined members. Our CEO Alistair Cox has to date published some 40 articles after he was named one of LinkedIn’s 150 highly influential global business leaders and industry personalities, alongside Sir Richard Branson, Bill Gates and President Barack Obama.
“Our strategy has led to big rewards. We’ve a total of 1.3 million LinkedIn followers worldwide, and are the most followed staffing company. Our Content Marketing Score (CMS) continues to grow, and is already higher than any of our competitors in Australia.
“Crucially, through LinkedIn we’ve been able to build awareness and trust with hiring managers and candidates before they actively look for new talent or jobs, enrich our existing relationships, and position our employees as industry experts,” he said.
Adam Gregory, Director, APAC Talent Solutions at LinkedIn said "It is great to see Hays winning the Most Socially Engaged Agency (Global Agency Category) recognition in Australia. Embracing social recruitment has been at the heart of Hays' strategy for several years now and has supported their ongoing success. We value their partnership and efforts in continuing to provide a personalised and relevant experience to their clients and candidates".
Hays, the world’s leading recruiting experts in qualified, professional and skilled people.
For further information please contact Lucy Sharp, Regional Head of Marketing at Hays, on +61 2 8226 9885 or [email protected]