We take the development and management of our brand very seriously and our focus has been on building the reputation of Hays as the respected industry standard in the specialist recruitment market, and also as being the leading commentator on issues impacting the world of work.
We have been building wider recognition and awareness of Hays as a market leader through partnerships with the CBI and Manchester City Football Club, amongst others. Our brand lies at the heart of everything we do.
Marketing and communications
Our brand presents Hays and our consultants in a consistent, professional way, with compelling messages and a distinctive style that can only be Hays – whether it be our job adverts in the media, our salary guides or our industry-leading white papers exploring issues in the world of work.
We have established Hays as a prominent digital brand with a dynamic presence and expert opinion, whether it be on Hays TV, our YouTube channel, a sector-specific Facebook page, or on LinkedIn as the world’s 16th most followed company on that platform. Hays has over 1,000,000 LinkedIn followers, more than any other recruitment company.
We have overhauled our office environments, resulting in a consistent, quality experience whether you are visiting our consultants in Shanghai, Cardiff, Sydney, or our flagship office on Cheapside in London. We have a very clear appreciation of our DNA as a company and the Hays brand runs through the heart of our business day-to-day, helping us build our presence on a global scale.
Our brand values play a fundamental role in the way we hire, train, motivate and performance -manage our people. As a result, the expertise and service we offer to our candidates and clients worldwide is brand-led and to a consistently high standard.
Building brand awareness
Our high profile presence as Strategic Partner of the CBI’s annual conference enabled our brand to be showcased across every news channel in the UK and much of Europe. Alistair Cox was a speaker on one of the main panels and we were able to promote the findings of our latest Global Skills Index to an extensive influencer community of key business figures and international media.
Why this matters
We believe that establishing a powerful, global brand is a key business platform that helps us drive net fee income and grow profits. The quality of the Hays brand opens doors for our consultants and makes it easier for them to build relationships and grow their fees faster, taking share off our competitors. People also aspire to work for the leading brand in any industry sector, so the strength of our brand helps us attract the very best new recruits to join Hays.
Building a Brand That People Love.
Every day we provide our clients and candidates around the world with industry-leading content, with the aim of helping them to succeed in their careers and source the right talent for their businesses. The key platform which enables us to do this is Viewpoint, our global careers advice blog.
Viewpoint currently hosts over 500 blogs, authored by over 30 experts from various fields.
Last year, our content generated over 855,000 views and almost 200,000 social shares. By sharing our targeted and relevant content with our audience this way, we are able to both demonstrate the expertise of our people and strengthen the unique positioning of our brand.