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The purpose of the Strategy Review
undertaken between November 2002 and February 2003 was to identify
the way forward for Hays. As a result of this Review, your Board
made the decision to focus exclusively on the development of a strong
specialist recruitment business.
THE STRATEGY REVIEW
The Strategy Review looked at all the Hays businesses.
We examined the opportunities for growth and attractive returns
on investment. We assessed what each business needed for success
and how our capacity and track record measured up to those demands.
We carried out rapid but extensive research into the views and plans
of our actual and potential customers.
From the mass of data
and analysis, two stark conclusions emerged.
Firstly, although
each of our Divisions was profitable and capable of development,
the linkages or synergies between them were too tenuous to justify
maintaining Hays multi-divisional structure. We also discovered
that, although some customers purchased from all of our Divisions,
they did not value the so-called one stop shop offer.
Secondly, our Personnel
business which already accounts for 60% of overall profits
is well-placed to take advantage of major, very attractive
opportunities which deserve the focused and undivided attention
of the entire Company.
This business has
achieved outstanding organic growth over many years, both from the
geographic expansion of established specialisms such as accountancy
and the addition of high growth new brands such as Hays Education.
It is unique in its balance of temporary and permanent recruitment
services which create a robust business mix insulated from the ups
and downs of the economic cycle. Moreover, the performance of Hays
Personnels strong, stable management team and their record
of success shows that we have the abilities needed to exploit every
opportunity in the future.
THE PERSONNEL PRIORITY
Given these conclusions, the single most important
priority has been to maintain the successful development of the
Personnel business under Denis Waxman.
Denis has remained
devoted exclusively to this task and we are delighted with his teams
success during the past year. We believe that their £114.3
million of operating profit (before tax, goodwill amortisation and
exceptional items), which compares very favourably with our competitors,
is a great achievement in the economic circumstances. Hays Montrose,
our businesses in Australia and newer brands such as Hays Education
and Hays Personnel Solutions grew strongly, as did our overall penetration
of the public sector. A slow but steady recovery in volumes is becoming
evident with the number of temporary assignments now at a record
level. The number of permanent placements has grown modestly over
each of the last three quarters.
Denis expands on the
present and future opportunities for Hays Personnel in his separate
Review of Operations which
appears on page 64 of this Report and Accounts.
THE TRANSFORMATION PROCESS
Faced with the clear findings of the Strategy Review,
your Board and the Executive moved quickly to begin the process
of focusing Hays on the Personnel business. We considered the implications
of the chosen strategy for shareholders, employees and customers
and decided to initiate disposal processes for the non-Personnel
businesses.
Given the public speculation
about Hays strategy, we quickly concluded that we should speak
clearly and openly about these disposal processes, even as they
commenced.
For shareholders,
our strategy offered the fastest and lowest cost route to the benefits
to be gained from our sharper focus.
For customers, the
key objective was once again speed, in order to minimise the period
of uncertainty. We needed to complete commercial negotiations before
being able to announce the individual future owners, but we are
convinced that each of the businesses being disposed of can flourish
and will benefit from being part of an organisation for which it
can be a central focus.
We have worked hard
to maintain great customer service throughout the transformation
and appreciate our customers loyalty and support.
I want to express
my sincere thanks to all our staff for their patience, confidence
and hard work throughout the transformation process. Once again,
a speedy end to uncertainty has been our objective. Each of the
Groups businesses can offer good future prospects, but I know
that it has been a challenging year for Hays people.
Regarding the disposal
processes, our approach has been to ensure that a competitive auction
is in place until close to the end of the negotiations. We concluded
that, provided the bids were the result of a well run auction, we
would accept the best offer as a fair market price.
HAYS MANAGEMENT STRENGTHENED
In order to achieve the Group transformation, the
management team has been strengthened. With John Martin, the Groups
Finance Director, in charge, we established small but dedicated
teams of professionals to focus in an undistracted way on each transaction.
We have also taken
significant steps towards restructuring our balance sheet, and have
reviewed and adjusted the structure of our Group legal and financial
functions to simplify the operational base of the business going
forward. Our Finance Directors Report on
pages 6 and 7 gives further details of this work.
Peter Brougham joined
Hays from Emery in December 2002 and was appointed a member of the
Executive a month later. He is specifically responsible for Mail
and has been transforming his team to exploit the new licence opportunities
offered by deregulation.
David Richardson joined
the Executive in May 2003, from British Airways, to take responsibility
for our remaining businesses other than Personnel, Logistics
and Mail. His mission is to manage them carefully through to disposal.
STRATEGY IMPLEMENTATION
In recent months we have announced the disposal of
the Commercial Division for a total consideration of £225.5
million. Four transactions were involved, by far the largest being
the sale of Information Management Services to Iron Mountain Europe
Limited, the US-headquartered records and information management
specialists, for £200 million. Our Business Process Outsourcing
operations were sold via three transactions which realised a total
of £25.5 million, despite this division having recorded lower
profits for the year.
At the time of writing,
we are still negotiating the disposal of our Logistics Division
which due to margin pressures throughout the industry
also recorded reduced operating profits during the year. As part
of our plan to continue developing this division prior to its disposal,
we are addressing the loss making German Logistics and French Transport
operations which, regrettably, mask important new contract wins
and renewals achieved during the year. Two of these the renewal
of an eight year agreement with Philips and a new nine year contract
with Système U in France demonstrate our belief that
this business offers an attractive opportunity for the right buyer.
MAIL DISPOSAL
As previously announced, our Mail Division will not
form part of Hays over the longer term.
First, however, we
want to demonstrate the value arising from the new trading environment
and the long term licence awarded to us by Postcomm in December
2002.
During the year, we
have been busy launching the newly licensed services and, although
still at an early stage, we are delighted with their growth. For
instance, starting from zero in June 2003, by August we were despatching
2,000 pieces of DX+ mail per night via our to the door
next-day service which guarantees document deliveries by 8.00am.
While the Mail Division
has been very tightly focused on these new business opportunities,
we have decided to dispose of a number of peripheral activities
previously reported within Mail and Express.
LOOKING AHEAD
The decision to become a focused specialist recruitment
Company was taken by a unanimous Board and Executive. We are convinced
that we have selected the right strategy for Hays, and that good
progress has been made towards achieving our objectives.

Colin Matthews
Chief Executive Officer
8 September 2003
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